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What Elephants Like - 360 Integrated Campaign: Video, Digital, Print

Role
Producer
 
Agency
Goodby, Silverstein & Partners
 
Client 
Born Free USA
 
3-D Elephant Build
Seagulls Fly

 

VFX Producer
Yogi Graham
 
Stock Video 
T3 Media
 
WhatElephantsLike.org is a fully integrated campaign with an interactive website where you can learn more, donate, and engage with the materials. A fully illustrated children's book available for purchase to support Born Free USA, as well as an animated version of the book available on the website. As well as the video above. The campaign is the result of 4 years of blood, sweat, and lots of love that has created this fully pro bono campaign. 
 
Please check out the full campaign at WhatElephantsLike.org
 
 
Creative Team:
Chad Leitz
Felipe Lima
Evan Schultz
Joel Lugar
Tyler Jensen
 
Web Development
Margaret Brett-Kearns
 
Book Publishing
Suzee Barabee
 
Sound Design 
Jody Scott
 
 
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