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HOP / Producer
Director of Photography
In our central long form film, our protagonist comes home from a trying day only to receive a simple Xbox mobile notification “On in 5?” This message prompts her to open her world to all the adventures that await her at her Xbox console. As she enters her apartment complex, her world and the world of her gaming dreams start to intersect on each other. The closer she gets to her console, the more she leaves logic at the front door and embraces dream logic.
Xbox’s invitation was put in the hands and screens of gaming fans all over the world. #Onin5 became the brand’s biggest social invitation ever, with thousands of unique videos created and over 250MM views. Even other brands like Mountain Dew, Doritos, and Minecraft participated.
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