Role

HOP / Producer

Agency 

215 McCann

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Client 

Xbox

Production

MJZ

Director

Nick Ball

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Director of Photography 

Matthew Libatique

In our central long form film, our protagonist comes home from a trying day only to receive a simple Xbox mobile notification “On in 5?” This message prompts her to open her world to all the adventures that await her at her Xbox console. As she enters her apartment complex, her world and the world of her gaming dreams start to intersect on each other. The closer she gets to her console, the more she leaves logic at the front door and embraces dream logic. 

Xbox’s invitation was put in the hands and screens of gaming fans all over the world. #Onin5 became the brand’s biggest social invitation ever, with thousands of unique videos created and  over 250MM views. Even other brands like Mountain Dew, Doritos, and Minecraft participated.

Editorial 
Cosmo St
 
Editor 
Elise Butt

Visual Effects
Parliament
 
Sound Design 
Lime Studios
 
Music 
Walker

Composer 
Son Lux