A fully integrated campaign of broadcast, digital, and experiential work which included five spots, interactive builds for a live art exhibition, and the commission and creation of five original sculptures based on perspective shifts. The idea of the unlock is that when you look at something one way you see one thing and when you look another way, you see something completely different. We had six months to find and commission the original artwork, build, and shoot all five pieces across 3 countries in order to make the live event.