The new generation of Latinx people sees cultural fluidity as our superpower, not a hindrance. We’ve embraced all the different elements of their identity to cross barriers and create culture that has captured the attention of the world.

“Somos Limitless” brings together six Latinx musicians and one poet who embody this ethos — each with a distinctive flow, look, and approach — to create one incredible new song and video that is a celebration of a new generation of Limitless Latinx talent.

We aimed to create a truly inclusive, joyful piece that all the members of our community could see themselves in. We also wanted to introduce our massive platform to these special, genre-breaking artists and create a piece that transcended traditional advertising and would be actively enjoyed by folks in and out of the community. The result? Over 500,000 views on Instagram and 9M views on Facebook.