Who says B2B advertising has to be B2Bland or B2Boring? Time to load the confetti cannons.

The campaign was fully integrated across broadcast, social, print, experiential, and digital utilizing elements from a single source of creative to drive all executions in tandem. Actors, wardrobe, props, and otherwise were used across shoots to create one seamless campaign. Assets were built at both the awareness and consideration layer for Brand as well as the individual verticals.