Herdez wanted to make a major splash in the US with its authentically made in Mexico salsa line. We shot three original spots along with cut downs and variations over three days in Mexico City, with all Mexican local talent including: fire breathers, fire dancers, break dancers, stunt drivers, musicians, artists, and more. The idea was to celebrate Mexican culture and heritage by juxtaposing traditional and modern forms of art, dance, music, and food.