Role

Producer

 

Agency

BBDO SF

 

Client 

ServiceNow

 

Production

Rival School

 

Director

Andrew Lane

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Director of Photography 

Jonathan Smith

The Future of Work comprised of a hidden camera shoot, large stunt live event in downtown San Francisco, 80 original robot costumes, 5 museum style display cases, and print and digital messaging. All designed to disrupt the daily commute and attract the media.

 

People fear automation is code for robots taking their jobs, ultimately leaving little work left for them or the average person. Playing off these fears, we will dominate a morning commute in San Francisco, America’s tech hub, with a flash mob of 80 robots who will ride BART, walk downtown among the crowds on Market Street, take the bus and more.

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Our robot commuters had everyone wondering, posting on social media, and questioning if the robot revolution has already happened. 

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To payoff this huge stunt, we placed ad takeovers of BART and MUNI and along major commuter lanes with copy that explains the future is not for machines but for people, better people. 

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