ServiceNow "The Future of Work" - Live Activation, Print, Social, Digital 

Role
Producer
 
Agency
BBDO SF
 
Client 
ServiceNow
 
Production
Rival School

 

Director
Andrew Lane
Director of Photography 
Jonathan Smith

The Future of Work comprised of a hidden camera shoot, large stunt live event in downtown San Francisco, 80 original robot costumes, 5 museum style display cases, and print and digital messaging. All designed to disrupt the daily commute and attract the media.

 

People fear automation is code for robots taking their jobs, ultimately leaving little work left for them or the average person. Playing off these fears, we will dominate a morning commute in San Francisco, America’s tech hub, with a flash mob of 80 robots who will ride BART, walk downtown among the crowds on Market Street, take the bus and more.

Our robot commuters had everyone wondering, posting on social media, and questioning if the robot revolution has already happened. 

To payoff this huge stunt, we placed ad takeovers of BART and MUNI and along major commuter lanes with copy that explains the future is not for machines but for people, better people. 

Editorial 
The Station
 
Editor 
Josh Hansen
 
VFX 
The Station
Profile Photo

WHITNEY FERRIS

 bwferris@gmail.com  |  Tel: 510-541-8394

© 2008 - 2019 Whitney Ferris