For the launch of ImageGen 2.0 at OpenAI, we built on the foundation established in the initial release to create a more expansive, multi-format campaign showcasing the model’s evolution. We continued to develop our stop-motion–inspired storytelling toolkit—pushing ImageGen further as a production medium—in collaboration with creative partner Man Vs. Machine. In parallel, we integrated live-action production with our internal team, capturing our lead researchers on camera to ground the work in the people behind the technology. The result was a cohesive launch campaign that blended fully ImageGen-generated visuals with live-action storytelling, highlighting both the model’s advancing capabilities and the human innovation driving it.